The self-defeating quest for simple and easy

Bullet points, step by step processes that are guaranteed to work overnight, proven shortcuts…

If it was easy, everyone would do it.

Worth noting that surgeons don’t sign up for medical school because they’re told that there is a simple, easy way to do open heart surgery.

It’s not that we’re unable to handle complicated problems, it’s that we’re afraid to try. The Dummies mindset, the get-rich-quick long sales letters, the mechanistic, industrial processes aren’t on offer because they’re the best we can handle. No, they sell because they promise to reduce our fear.

It will take you less time and less effort to do it the difficult way than it will to buy and try and discard all the shortcuts.

       

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