The ABCs of Success: The Essential Principles from America’s Greatest Prosperity Teacher

The ABCs of Success: The Essential Principles from America’s Greatest Prosperity Teacher

An accessible guide to the principles of success by one of the most respected and sought-after motivational speakers of our time. In the tradition of Og Mandino and Zig Ziglar, this inspirational guide uses a wide variety of subjects, from “Achievement” to “Worry,” to bring clarity, information, and motivation to readers.

For millions of readers, Bob Proctor’s name is synonymous with success. A former protégé of personal development pioneer Earl Nightingale, Proctor first bu

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Can an audiobook change your life?

There’s no doubt that a well-read recording of a novel can make a long car ride pass much more quickly. We’re eager to find out what happens next, and sometimes, it’s even worth sitting in the driveway just to find out.

I’m more interested, though, in non-fiction audio, particularly the kind you listen to ten or fifteen or a hundred times in a row.

When I was starting out on my own, success was not around the corner or even in sight. For years, I was flirting on the edge of failure. I was thrown out of salescalls, rejected by just about every organization I approached and was pretty stuck. More than once I considered giving up the entire entrepreneur thing.

One of the key factors in both surviving this time and figuring out how to shift gears was my exposure to (as we called them then) books on tape, particularly the work of Zig Ziglar. I listened for sometimes hours every day. I’ve been grateful to Zig every day since, and I still listen regularly.

This is a fairly modern tool, one that rewires our brains with consistent results. Of course, you need a car or some other sort of mindless commute, an mp3 player and the right material–a perfect storm of just the right sort of distraction and repetition.

I’m hard pressed to think of another form of modern media that has such consistently successful results.

People who haven’t tried it don’t want to. It feels a bit off-putting or mesmeresque to intentionally brainwash yourself with content designed to change your outlook. Here’s the simple opportunity: try it. Twenty minutes a day, every day for a month. It’s cheap and you can do it in private!

I put together a list of a few titles to get you started.

One listen isn’t going to do you any good, but if you make it a habit, you might be surprised. One thing I’ve noticed is that on a per units-sold basis, I hear from audiobook readers about five times as often as those that read my books in print. I hope it works for you.

 

Thank you, Zig

My teacher Zig Ziglar died this morning. He was 86. 

Thanks for teaching me how to sell and why it mattered.

Thanks for reminding me how much it mattered to care.

Thanks for telling us a fifteen-minute story about Johnny the Shoe Shine Genius, so compelling that I flew to the airport just to meet him.

Thanks for 72 hours of audiotapes, listened to so many times I wore out the cassettes twice.

Thanks for that one day we spent backstage together in Milwaukee.

Thanks for making goal setting so clear.

Thanks for elevating the art of public speaking, and making it personal, not something to be copied.

Thanks for believing in us, the people you almost never met in person, for supporting us with your voice and your stories and your enthusiasm.

Thanks for teaching so many people, people who will continue to remember you and to teach as well.

You’ll be missed.