Till date many have discussed, opinioned, preached, educate, and question the art of positive thinking and the benefits offered by think positive attitude. But no one had the willingness on what did they get from optimism till date or on what basis they are judging that an optimistic approach has given the best chance to survive. Well, here is what my experience has gathered from thinking positive and that is what I am letting you people know in this article.
Hi, my name is Tom and I am a person who owns an electronic good shop in New York City; a city which is full of colors. My business is the one which my father started in 1989 years ago and we do have a good customer base, who is literally patrons to our business. Any new product which is out in the market, we help you own it. We sell, distribute, integrate different products of many electronic brands and have do have a good domestic and commercial base.
But from the past 10 years, the advent of digitalization has influenced our business to a great extent. With the internet revolution in full progress the footfall to our store has decreased as people are interested in buying the goods online. When the revolution of the web started to take a toll on our business, many of our family friends have indicated that our electronics business in store will be in jeopardy in the next few years.
People also started to advice me and my father to sell it off and instead start to look out for work in stores like walmart and others. Since, we only had experience in selling electronics; they started to sarcastically point out that we had no choice but to work as a salesman in some stores in the city.
With this kind of sharp criticism my father fell ill and after few days he started to think in the same way as others. All he had in his mind was to sell off the goods to big stores and start to look for some work. The best thing is that my father also has some technical skills in him and can repair some of the goods like televisions, refrigerators, dish washers and vacuum cleaners.
When he finally announced the bad news that we are going to close our business, my family was a bit disappointed. But my mother started to think the other way. She always shows optimism in every effort she puts in and told my father, why not think in a different way.
This positive attitude of my mother generated a thought in my mind, which said that why don’t we think in the way online businesses are thinking? What is that which is making their business go merry?
This though gave me an idea and instead of thinking to close down our business, we decided to try some marketing skills. I and my mother decided to take our business to the consumers and then see the difference. We started to look for some lucrative alternatives which can make our customers happy and indirectly increase our sales.
My mother offered monthly EMI plan, where people can buy their goods in installments. I know that this is an old marketing skill now, but in the year 1991 it was a new one and this experience of mine is from that period. Then we started savings scheme, where people can save some of the money in our savings scheme for 11 months will get the 12th moth installment as a bonus from our business. This idea clicked and we are now not only the number one electronics sellers in New York City but have an online portal as well, in order to be on par with our competitors.
So, all that I want say is that positive thinking of my mother influenced our business to get onto the track and I would like to recommend the same optimistic attitude to be practiced by others in all their other efforts.