Bob Proctor on Interview #2

Bob Proctor on Interview #2
Make a Million with Bob Proctor
How to Make a Million Dollars
Bob Proctor is one of the most successful Businessman and motivational speaker on the world. He teaches hundreds thousands people on how to be rich.

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From Marketing to Sales – What Happens When MONEY Steps In?

From Marketing to Sales – What Happens When MONEY Steps In? (via 7 Graces of Marketing – Ethical Marketing for Social Entrepr)

Lynn Serafinn shows how money is the 3rd party in the relationship with our customers, and how our relationship with money influences how we run our business.  In my work as a marketing consultant, I work with a lot of business owners who want to build…


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Who has a seat at the table?

When designing a new product or program, it’s pretty clear that a successful organization will invite:

The lawyer, so you don’t break any laws.

The CFO, so that you’ll understand how much this thing will cost and how well it will pay off.

The CTO/Tech folks, so you’ll spec something that can actually be built and will work.

And probably designers, marketers and lobbyists–all the people you need to bring the thing into the world.

But where’s the person in charge of magic?

In our quest to get it done, to survive the project, to avoid blame, to figure out a solution, it’s magic that gets thrown under the bus every time.

Who is obsessed with creating delight, with building in remarkability, with pushing the envelope (every envelope–money, tech, policy) to get to the point where you’ve created something that people will be proud of, that will change things for the better, that will make a dent in the universe?

It won’t happen on its own. It never does.

       

Can I pay you to do me a favor?

Simple concept with big implications: In small groups, money corrupts.

In environments that are built on personal interaction and trust among intimates, transactions based on money don’t increase efficacy, they degrade it.

At the other end of the scale, in transactions between strangers, cash scales. Cash enables us to interact with people we don’t know and probably won’t see again.

But if you want to build the intimate circle that lives on favors and gift exchange, don’t bring cash. Bring generosity and vulnerability.

       

Who are your customers?

Answering, “anyone who pays us money,” is a cop out.

Almost as bad is describing your customers by demographics. It’s only a little interesting to know that they are, on average, 32 year old, white, male, lacrosse fans.

No, what we need to know is:

What do they believe?

Who do they trust?

What are they afraid of and who do they love?

What are they seeking?

Who are their friends?

What do they talk about?

       

Accuracy, resilience and denial

… three ways to deal with the future.

Accuracy is the most rewarding way to deal with what will happen tomorrow–if you predict correctly. Accuracy rewards those that put all their bets on one possible outcome. The thing is, accuracy requires either a significant investment of time and money, or inside information (or luck, but that’s a different game entirely). Without a reason to believe that you’ve got better information than everyone else, it’s hard to see how you can be confident that this is a smart bet.

Resilience is the best strategy for those realistic enough to admit that they can’t predict the future with more accuracy than others. Resilience isn’t a bet on one outcome, instead, it’s an investment across a range of possible outcomes, a way to ensure that regardless of what actually occurs (within the range), you’ll do fine.

And denial, of course, is the strategy of assuming that the future will be just like today.

If you enter a winner-take-all competition against many other players, accuracy is generally the only rational play. Consider a cross-country ski race. If 500 people enter and all that matters is first place, then you and your support team have to make a very specific bet on what the weather will be like as you wax your skis. Picking a general purpose wax is the resilient strategy, but you’ll lose out to the team that’s lucky enough or smart enough to pick precisely the right wax for the eventual temperature.

Of course, and this is the huge of course, most competitions aren’t winner take all. Most endeavors we participate in offer long-term, generous entrants plenty of rewards. Playing the game is a form of winning the game. In those competitions, we win by being resilient.

Unfortunately, partly due to our fear of losing as well as our mythologizing of the winner-take-all, we often make two mistakes. The first is to overdo our focus on accuracy, on guessing right, on betting it all on the ‘right’ answer. We underappreciate just how powerful long-term resilience can be.

And the second mistake is to be so overwhelmed by all the choices and all the apparent risk that instead of choosing the powerful path of resilience, we choose not to play at all. Denial rarely pays.

       

If you become discouraged, think of Helen Keller, who, though she was deaf and blind, inspired her more fortunate contemporaries through her books.

The life of Helen Keller is an outstanding example of the triumph of the human spirit over a physical handicap. Even today, decades after her death, her life stands as a beacon of hope for those who must constantly struggle just to perform routine tasks that most of us take for granted. Whenever you feel fate has been unkind to you, all you must do is look around you and you will begin to appreciate how fortunate you are. Make sure your life’s plan includes giving something back to the community without expecting anything in return. Giving time and effort, not just money, reinforces your connections to your community, provides you with concrete proof of the effectiveness of deliberate action, and reminds you of the inspiring power of determination in human endeavor.

There always remains an opportunity to make a new start.

Though it may not seem so when you first encounter a serious blow, you can never lose two of the most important assets you have. These are the power of your mind and your freedom to use it. Once you have turned them to understanding what laid you low, you can begin forming new plans. You may not have the money you once had; you may lack the allies you had cultivated. But you still have the benefit of a universe that eventually rewards honest effort, as well as gaining the experience of mistakes you will never make again. Remember, no matter where you are now, whatever you can conceive and believe, you can achieve.

What’s attention worth?

Marketers that fail are often impatient and selfish.

Impatient, because they won’t invest in the long-term job of earning familiarity, permission and trust.

And selfish, because they get hooked on the erroneous belief that merely because they have money, they have the right to demand attention. And selfish because they believe marketing is about them, not the person paying attention.

We call it “paying attention” for a reason. It’s worth quite a bit, and ought to be cherished.